How...

This project was created to promote Bocconi, one of the most important university in Italy. Grey, the advertising agency that was in charge of creativity, proposed to Bocconi to create a mixture of images shot ad hoc and images taken from stock footage accompanied by graphics with animated text/keywords that recall some fundamental values for Bocconi. The style of the animations had to recall the one of the credits of the movie "Catch me if you can" with the difference that, in the case of this project, the graphics would have to coexist on live-action images and not within 2d monochrome illustrations. This difference from the point of view of visual balance was for me the most complex challenge of this project.

Guidelines

Layout Test

Backstage