How...

Havas asked me to make a "Call to Action" of a few seconds to add at the and of the commercial of "Fonzies". The idea proposed by Havas was to exploit the stop-motion technique to ensure good image quality while keeping the production budget low. The video post production was crucial because allowed me to put together a mix of photographic sequences of the "monster" taken in studio and graphic elements created ad hoc in order to obtain a visual coherence in line with the image of the campaign and the brand.

Storyboard

Backstage

Process

Final Result